No matter how good you think you are you quite simply cannot be an expert in everything. One the most frequent reasons that people fail at business is because they refuse to delegate, or more specifically they refuse to spend money on hiring experts. They don’t trust people who understand business. They think they want to cheat them. You need to bring in the experts when they are needed, and you need to be prepared to pay for their services. So, if you are in the digital game, looking at setting up a drop shipping or ecommerce site, which experts should you be looking to work with?
Content creators
Regular updates of content are vital. Web marketing experts will quickly tell you that search engines index sites that regularly update with original and fresh content. You cannot just cut and paste articles from other platforms, it needs to be original – this is critical. And there needs to be a regular flow of new content. This is both for SEO purposes but also for user requirements. If you are looking to generate return visitors then you have to give them a reason to return, and fresh content is that reason.
Business traffic generation experts
A website without an audience is destined to fail. So, finding the experts who will be able to drive traffic to your platform is very important. Here we are talking about people in the digital marketing space who can help you with things like search engine optimization, ad words and even CPA (cost per acquisition) marketing. It is a very niche field and as much as you may think that you have the ability to do it yourself, you probably don’t. Granted, if your web project is a side hustle and you goal is to have fun and learn while doing it, then go for it. But if your project is critical to putting food on the table and funding your life, then consult the experts and go from there.
